5 Reasons Philly Businesses Invest in Website Redesigns
Why Website Redesigns Are on the Rise in Philadelphia
In today’s digital landscape, more and more Philadelphia businesses are realizing their websites just aren’t cutting it. Whether it’s a dated layout, poor performance, or lack of mobile optimization, these issues are costing you traffic and sales. Redesigning your site isn’t a luxury—it’s a necessity for staying competitive.
1. Outdated Websites Hurt Your Brand
First impressions matter, especially in a city as fast-paced as Philadelphia. If your site looks like it was built in 2013, it signals to potential customers that your business may be behind the times. A fresh design conveys professionalism, credibility, and trust—all critical for conversion.
2. Mobile Users Expect Seamless Experience
With over 60% of web traffic now coming from mobile devices, having a mobile-optimized site is no longer optional. If your website isn’t responsive, Philly users will bounce fast. A redesign ensures your site looks sharp and functions flawlessly on every screen size.
3. SEO Needs a Strong Technical Foundation
Google’s algorithms reward fast-loading, well-structured websites. A redesign allows you to build your site around SEO best practices from the ground up—improving load times, code structure, keyword use, and internal linking to help you rank higher in Philadelphia searches.
4. Your Business Has Evolved
Maybe you’ve added services, opened a second location, or expanded your target audience. If your website hasn’t evolved alongside your business, you're leaving opportunity on the table. A redesign lets you realign your online presence with your current goals.
5. Conversion Rates Are Low
If people are visiting your site but not taking action, that’s a red flag. A smart redesign focuses on user experience (UX) and conversion rate optimization (CRO)—adding stronger calls to action, better visuals, and intuitive layouts to turn visitors into leads.
When Is the Right Time to Redesign?
If your bounce rate is high, your mobile performance is poor, or your business goals have changed, now is the time to start planning a redesign. A good rule of thumb? Every 2–3 years, your website should get a visual or technical refresh.
We Make Redesigns Easy
At Orbital Marketing Agency, we don’t just give your site a new look—we rebuild it for better performance, faster loading, mobile readiness, and local SEO optimization. You’ll walk away with a Philly-tuned website that’s sleek, powerful, and ready to grow your business.
In today’s digital landscape, more and more Philadelphia businesses are realizing their websites just aren’t cutting it. Whether it’s a dated layout, poor performance, or lack of mobile optimization, these issues are costing you traffic and sales. Redesigning your site isn’t a luxury—it’s a necessity for staying competitive.
1. Outdated Websites Hurt Your Brand
First impressions matter, especially in a city as fast-paced as Philadelphia. If your site looks like it was built in 2013, it signals to potential customers that your business may be behind the times. A fresh design conveys professionalism, credibility, and trust—all critical for conversion.
2. Mobile Users Expect Seamless Experience
With over 60% of web traffic now coming from mobile devices, having a mobile-optimized site is no longer optional. If your website isn’t responsive, Philly users will bounce fast. A redesign ensures your site looks sharp and functions flawlessly on every screen size.
3. SEO Needs a Strong Technical Foundation
Google’s algorithms reward fast-loading, well-structured websites. A redesign allows you to build your site around SEO best practices from the ground up—improving load times, code structure, keyword use, and internal linking to help you rank higher in Philadelphia searches.
4. Your Business Has Evolved
Maybe you’ve added services, opened a second location, or expanded your target audience. If your website hasn’t evolved alongside your business, you're leaving opportunity on the table. A redesign lets you realign your online presence with your current goals.
5. Conversion Rates Are Low
If people are visiting your site but not taking action, that’s a red flag. A smart redesign focuses on user experience (UX) and conversion rate optimization (CRO)—adding stronger calls to action, better visuals, and intuitive layouts to turn visitors into leads.
When Is the Right Time to Redesign?
If your bounce rate is high, your mobile performance is poor, or your business goals have changed, now is the time to start planning a redesign. A good rule of thumb? Every 2–3 years, your website should get a visual or technical refresh.
We Make Redesigns Easy
At Orbital Marketing Agency, we don’t just give your site a new look—we rebuild it for better performance, faster loading, mobile readiness, and local SEO optimization. You’ll walk away with a Philly-tuned website that’s sleek, powerful, and ready to grow your business.