Common SEO Mistakes You Might Be About to Make
Designing or redesigning a business website is a big step—but too often, SEO becomes an afterthought. You focus on branding, layout, CMS, and visuals, but forget the one thing that helps customers find your website in the first place.
At Orbital Marketing Agency, we help businesses in Carmel, Mahopac, Cold Spring, and throughout Westchester County avoid these common SEO pitfalls. We also show you what a properly optimized site looks like with a free full custom website demo.
Here are the top SEO mistakes we see—and how to avoid them.
At Orbital Marketing Agency, we help businesses in Carmel, Mahopac, Cold Spring, and throughout Westchester County avoid these common SEO pitfalls. We also show you what a properly optimized site looks like with a free full custom website demo.
Here are the top SEO mistakes we see—and how to avoid them.
1. 🚫 Not Having a Keyword Strategy
Guessing at keywords isn’t a strategy.
- You need to know what your target audience is actually searching
- You need a mix of broad and long-tail keywords
- You should identify both local and industry-specific search terms
We include keyword research in every custom site demo to show exactly how to align your content with real-world searches.
2. 📝 Not Writing Keywords Into the Content
Once you’ve got the right keywords—use them.
Effective placement includes:
Effective placement includes:
- Page titles and H1 headings
- Meta titles and descriptions
- Body text, internal links, image alt text, and file names
We build all of this into your demo so you can see how SEO and content go hand in hand.
3. 📉 Creating “Thin” Content
Too much content clutters the page. But too little content kills your SEO.
- Search engines want to understand your page—that requires substance
- Pages should answer real questions, not just state services
- Every major service or product should have its own keyword-rich landing page
We’ll show you a page structure in your demo that balances clarity and SEO value.
4. 🧭 Poor Website Architecture
Your sitemap needs to work for both users and search engines.
Bad structure leads to:
Bad structure leads to:
- Orphaned pages
- Confusing navigation
- Low crawlability by Google
We organize your demo site with logical page hierarchies, internal linking, and topic clusters designed to improve both user experience and rankings.
5. 💤 Neglecting Ongoing SEO After Launch
SEO isn’t set-it-and-forget-it.
- Keywords evolve
- Google algorithms change
- Fresh content helps maintain rankings
We recommend a blog or resource center to continuously build relevance and authority—and we’ll show you how this fits into your full custom demo.
6. 🛠 Ignoring Metadata and Structured Tags
Behind-the-scenes SEO matters.
- H1 through H4 tags organize your content for Google
- Metadata controls how your site appears in search results
- Schema markup can help with rich snippets and improved click-through rates
Your full demo includes optimized meta titles, descriptions, and headings for every page.
Don’t Launch a Website With SEO Mistakes Built In
If you're planning a new website for your business in Carmel, Mahopac, Cold Spring, or Westchester County, we’ll build a full custom website demo that avoids these SEO mistakes and includes:
✅ Keyword-aligned copy
✅ Fully optimized meta and image tags
✅ Internal linking strategy
✅ Structured sitemap and crawl-friendly architecture
✅ Mobile, speed, and technical SEO best practices