Does Your Website Homepage Follow These 8 Web Design Best Practices?
Your homepage isn’t just the face of your business—it’s the first impression that can determine whether a visitor becomes a customer or bounces in seconds.
At Orbital Marketing Agency, we specialize in building conversion-driven websites for businesses across Carmel, Mahopac, Cold Spring, and Westchester County. Below are 8 homepage best practices we use to turn clicks into conversions—and we’ll build and show it to you for free with a custom demo site tailored to your business.
At Orbital Marketing Agency, we specialize in building conversion-driven websites for businesses across Carmel, Mahopac, Cold Spring, and Westchester County. Below are 8 homepage best practices we use to turn clicks into conversions—and we’ll build and show it to you for free with a custom demo site tailored to your business.
1. Clear Value Proposition
Visitors should understand what you do within the first few seconds. We craft headlines and subheadlines that:
- Clearly state the problem you solve
- Highlight your key service or product
- Speak directly to your target industry
We’ll show how this looks above the fold during your free homepage demo.
2. Simple, Intuitive Navigation
A homepage should guide—not confuse.
- Clean, organized menu structure
- Logical page groupings (e.g., Services, About, Contact)
- Sticky header for easy access on scroll
We build every demo site with user-friendly navigation optimized for B2B.
3. Prominent Search Function
Especially helpful for content-rich or service-based sites.
- Easily accessible site search box
- Autocomplete suggestions
- Mobile-friendly positioning
We’ll include a working search feature in your free demo so you can test it in real time.
4. High-Quality, Purpose-Driven Visuals
Images and videos help tell your story—but only when done right.
- Custom photography or high-end stock
- Video banners or explainer videos
- Infographics that break down complex services
Visuals will be tailored to your brand and included in your demo homepage preview.
5. Credibility Through Social Proof
Trust is critical in B2B. We feature:
- Client testimonials
- Case study highlights
- Logos of recognized clients/partners
See real-time examples built into your demo to show how trust-building can be front and center.
6. Bold, Actionable CTAs
Your homepage should guide users to take action.
- “Schedule a Consultation” or “Get a Quote” placed above the fold
- Secondary CTAs like “View Portfolio” or “Download Pricing”
- Designed to stand out with strong contrast and placement
We'll show CTA placement and design in your free site demo.
7. Mobile-Responsive Design
With over 50% of users browsing on mobile, your site must adapt instantly to:
- Phones
- Tablets
- Various browser sizes
Your custom-built demo will be shown across devices to highlight true responsive performance.
8. Lightning-Fast Load Speeds
Speed matters for both SEO and user retention. We optimize for:
- Compressed images
- Clean, minified code
- Content Delivery Network (CDN) options
We'll run speed tests on your current site and show how fast your homepage could be with Orbital.
Ready to See Your New Homepage in Action?
We’ll design a custom homepage demo for your business—free of charge—so you can see exactly how these 8 best practices would look and perform on your site.
Whether you're a contractor in Mahopac, a consultant in Carmel, or a law firm in White Plains, we’ll build a homepage that turns visitors into leads.