Tracking Marketing Results With KPIs: What Really Matters
Your marketing strategy isn’t complete without tracking what works—and what doesn’t. That’s where KPIs (Key Performance Indicators) come in.
At Orbital Marketing Agency, we help businesses in Carmel, Mahopac, Cold Spring, and Westchester County identify the right KPIs and design websites that track performance automatically. When you request a free full custom website demo, we’ll show you how to build KPI tracking directly into your digital marketing foundation.
At Orbital Marketing Agency, we help businesses in Carmel, Mahopac, Cold Spring, and Westchester County identify the right KPIs and design websites that track performance automatically. When you request a free full custom website demo, we’ll show you how to build KPI tracking directly into your digital marketing foundation.
Why KPIs Matter
Marketing without measurement is just guesswork. KPIs help you:
- Evaluate ROI
- Optimize your campaigns
- Cut waste
- Scale what’s working
Depending on your business goals, your KPIs will fall into one of these three categories:
📢 Awareness KPIs
These metrics measure how many people are seeing your brand.
- Impressions/Views – How many times your ad was displayed. Great for brand-building campaigns.
- Reach – How many unique individuals saw your ad. Useful for event promotion or new product launches.
- CPM (Cost Per 1,000 Impressions) – Ideal for measuring how efficiently you're reaching people.
We build awareness-focused dashboards into our website demos so you can track these metrics without third-party tools.
Consideration KPIs
These KPIs reflect user interest and website engagement.
- Clicks – Total number of people who clicked your ad. Great if your website already converts well.
- CTR (Click-Through Rate) – The percentage of impressions that turn into clicks. A high CTR means your messaging resonates.
- CPC (Cost Per Click) – How much you’re paying to bring one visitor to your site. Lower CPC = more efficient campaigns.
- Open Rate (for Email) – Measures how engaging your subject lines and list segmentation are.
We’ll include live CTR and CPC tracking examples in your demo site and show how to link data with Google Ads or email platforms.
🛒 Conversion KPIs
These measure real actions—leads, sales, or signups.
- Conversions – The raw count of completed actions like purchases or form submissions.
- CVR (Conversion Rate) – The percentage of visitors who take action. Higher = better funnel performance.
- ROI / ROAS – Return on investment (ROI) or return on ad spend (ROAS) shows how much revenue your campaign brings in.
- Cost per Conversion – Total cost to get one lead or sale. Helps you know whether your campaigns are sustainable.
In your free demo, we’ll show you how to track conversions in real-time and build a website that’s structured to improve them.
🔍 How to Use KPIs for Smarter Campaigns
Great marketing isn’t about more data—it’s about the right data. Here’s how we help you use KPIs to improve your results:
- Geo-targeting: Shift spend to high-performing regions
- Ad testing: Cut underperformers and scale top-performers
- Content optimization: Improve headlines, CTAs, and visuals based on performance data
- Channel prioritization: Focus on what’s driving ROI, not just traffic
We’ll configure your site to support this data-driven approach in the free custom website demo you request from us.
📈 Want to Track the Right KPIs? Start With a Better Website
If you're in Carmel, Mahopac, Cold Spring, or Westchester, we’ll build you a free custom website demo that includes:
✅ Optimized page structure for conversions
✅ Built-in KPI tracking tools (clicks, conversions, traffic sources)
✅ CTA placement and lead funnel design
✅ Google Analytics & ad integration
✅ Performance-focused layout and mobile optimization