Website Design Texas: Strategy #6
In Strategy #6, we focus on one of the most overlooked but powerful tools in effective website design: local SEO integration within your website design. For Texas-based businesses, leveraging local SEO throughout your web design is essential if you want to be found by customers searching in their area. It’s not enough to have a good-looking site—you need one that ranks and attracts real, local leads.
Search engines like Google use location-based signals to decide what results to show for searches like “contractor near me” or “best law firm in Austin.” If your website isn’t sending those signals clearly, your competitors will show up instead. Web design and SEO aren’t two separate efforts—they’re intertwined from the ground up, especially when your goal is to dominate in your Texas market.
Start by ensuring that your business name, address, and phone number (NAP) are clearly displayed on every page—preferably in the header or footer. This consistency across your website (and matching with your Google Business Profile) tells search engines your location is legitimate and helps you show up in the map pack.
Next, incorporate local keywords naturally throughout your page content. For example, instead of saying “We provide plumbing services,” say “We provide expert plumbing services throughout Dallas and surrounding areas.” Including the city name (and even nearby suburbs or regions) helps your site rank for those exact phrases.
Every service page on your website should be optimized for location. Instead of one generic “Services” page, create individual pages such as “Roofing Services in Houston,” “Estate Planning in Fort Worth,” or “Web Design for Restaurants in San Antonio.” These focused pages have a much higher chance of ranking for search terms that your actual customers are using.
Another effective tactic is building location-based landing pages for each major service area you target. If you operate in multiple Texas cities or counties, you can create SEO-optimized pages for each one—without duplicating content. Each page should include city-specific headlines, photos, testimonials, and even a unique CTA mentioning that city or region.
Add local schema markup to your site. Schema is a type of code that tells search engines extra details about your business, like your location, hours, reviews, and services. This markup can improve your chances of being featured in rich snippets and the local map pack on Google—two of the most coveted spots in search results.
Don’t forget the power of locally optimized content like blogs or FAQs. Writing articles with headlines such as “Top 10 Web Design Trends for Texas Businesses” or “Why Austin Startups Need Custom Websites” helps position your business as a local authority. These pages also give you internal linking opportunities that support your service pages and boost your overall SEO.
Visuals matter too. Use real photos of your team, your office, or job sites within Texas. When possible, include images labeled with descriptive filenames and alt text, like “houston-law-office-front.jpg” or “san-antonio-contractor-site.jpg.” These not only make your website more authentic but also help with local image search rankings.
Reviews and testimonials can be a goldmine for local SEO when handled correctly. Instead of a single page filled with reviews, consider embedding Google reviews directly on location pages or service pages. Include the client’s name and city (with permission), such as “Jane D. from El Paso,” to give search engines more local cues.
Lastly, your contact page should be more than just a form. Include a map embed of your location, full contact info, and driving directions from nearby landmarks or highways. You can even list office hours in Central Time to reinforce your Texas roots.
When your website design is built with local SEO baked into every section, you dramatically increase the odds of appearing in front of real potential customers searching for what you offer in your city or region. It’s not just about being seen—it’s about being seen by the right people, in the right place, at the right time.
Schedule Your Free Custom Website Demonstration to see how we can design a locally-optimized website tailored to your Texas business that ranks higher and converts more leads.
Search engines like Google use location-based signals to decide what results to show for searches like “contractor near me” or “best law firm in Austin.” If your website isn’t sending those signals clearly, your competitors will show up instead. Web design and SEO aren’t two separate efforts—they’re intertwined from the ground up, especially when your goal is to dominate in your Texas market.
Start by ensuring that your business name, address, and phone number (NAP) are clearly displayed on every page—preferably in the header or footer. This consistency across your website (and matching with your Google Business Profile) tells search engines your location is legitimate and helps you show up in the map pack.
Next, incorporate local keywords naturally throughout your page content. For example, instead of saying “We provide plumbing services,” say “We provide expert plumbing services throughout Dallas and surrounding areas.” Including the city name (and even nearby suburbs or regions) helps your site rank for those exact phrases.
Every service page on your website should be optimized for location. Instead of one generic “Services” page, create individual pages such as “Roofing Services in Houston,” “Estate Planning in Fort Worth,” or “Web Design for Restaurants in San Antonio.” These focused pages have a much higher chance of ranking for search terms that your actual customers are using.
Another effective tactic is building location-based landing pages for each major service area you target. If you operate in multiple Texas cities or counties, you can create SEO-optimized pages for each one—without duplicating content. Each page should include city-specific headlines, photos, testimonials, and even a unique CTA mentioning that city or region.
Add local schema markup to your site. Schema is a type of code that tells search engines extra details about your business, like your location, hours, reviews, and services. This markup can improve your chances of being featured in rich snippets and the local map pack on Google—two of the most coveted spots in search results.
Don’t forget the power of locally optimized content like blogs or FAQs. Writing articles with headlines such as “Top 10 Web Design Trends for Texas Businesses” or “Why Austin Startups Need Custom Websites” helps position your business as a local authority. These pages also give you internal linking opportunities that support your service pages and boost your overall SEO.
Visuals matter too. Use real photos of your team, your office, or job sites within Texas. When possible, include images labeled with descriptive filenames and alt text, like “houston-law-office-front.jpg” or “san-antonio-contractor-site.jpg.” These not only make your website more authentic but also help with local image search rankings.
Reviews and testimonials can be a goldmine for local SEO when handled correctly. Instead of a single page filled with reviews, consider embedding Google reviews directly on location pages or service pages. Include the client’s name and city (with permission), such as “Jane D. from El Paso,” to give search engines more local cues.
Lastly, your contact page should be more than just a form. Include a map embed of your location, full contact info, and driving directions from nearby landmarks or highways. You can even list office hours in Central Time to reinforce your Texas roots.
When your website design is built with local SEO baked into every section, you dramatically increase the odds of appearing in front of real potential customers searching for what you offer in your city or region. It’s not just about being seen—it’s about being seen by the right people, in the right place, at the right time.
Schedule Your Free Custom Website Demonstration to see how we can design a locally-optimized website tailored to your Texas business that ranks higher and converts more leads.